22 MARCH 2016
In the news today: MINTEL -a global and award-winning provider of market research-
informs today that STEVIA keeps growing as an ingredient.
Following their research, growth is 487% between 2011 and 2015,
and this exponential growth figure represents only the CSD category!
Reason for growth: consumer are increasingly becoming aware of its all natural and zero calorie status!
Furthermore they informed: "Stevia may become more of an advantageous ingredient if governments continue to pursue taxes on sugar-sweetened products"
"in this era of government intervention, Stevia may become more attractive to manufacturers as well as consumers, not only for formulation, but also to help make products more affordable than those that are sweetened with sugar and, therefore, subject to taxes."
HANDS UP FOR MINTEL!
Interested to get also STEVIA products on your shelf, speak to SWEET-SWITCH, we have the largest range in the planet of Stevia sweetened products and are willing and eager to get you on board as well. Welcome to the wonderful world of SWEET-SWITCH
Read the full article on: http://www.beveragedaily.com/Ingredients/Stevia-s-star-keeps-rising-Mintel?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright