This is not a typo: Why Our Chocolate Says 'M!lk'

At SWEET-SWITCH®, we believe that small changes can create a big impact. Not just for our taste buds, but for the planet. That's why we've reformulated our beloved milk chocolate, replacing cow's milk with rice milk. On our packaging, you'll now notice 'M!LK' instead. A small symbol for a major change. 

Why We Made The Switch

The decision to move to plant-based milk is rooted in both sustainability and taste. Traditional dairy production has a significant environmental footprint, from greenhouse gas emissions and land use to water consumption. By switching to rice milk, we're lowering the  climate impact of every bite, supporting a more sustainable future for chocolate lovers everywhere. 

This aligns perfectly with the European Green Deal, which sets out ambitious goals to make Europe climate-neutral by 2050 and reduce CO₂ emissions by at least 55% by 2030 compared to 1990 levels. The Green Deal highlights the importance of sustainable food systems and plant-based alternatives as key solutions for reducing environmental impact. Every piece of our m!lk chocolate is a small step in that direction.

Vegan Advantage

Choosing plant-based chocolate isn't just good for the planet, it's good for animals too! By replacing cow's milk with rice milk, the chocolate becomes fully vegan, allowing more people to enjoy indulgent, creamy chocolate without compromise. And the best part? The taste is just as rich and satisfying as classic milk chocolate. 

Supporting the Protein Shift 

Our reformulation also contributes to the growing protein shift movement: a conscious move from animal to plant-based protein sources. Shifting diets to include more plant-based options not only reduces environmental impact but also supports healthier, more sustainable food systems.

At SWEET-SWITCH®, we’re proud to be part of this journey. Every bite of M!LK chocolate is a bite towards a more sustainable future, showing that treating yourself can also mean treating the planet kindly.